Jack’s Pizza | Ultimate grill takeover sweepstakes
Jack’s Frozen Pizza wanted a brand refresh, by updating their marketing materials and creating a consistent look. I helped to develop their signature “overhead” look while playing an integral part in making their materials uniform across the board by creating in-store launch signage.
In the spring of 2014 they were seeking a fully integrated sweepstakes and needed it put together quickly. Our team consisted of myself, a senior copywriter, two creative directors and our developers at Hello World. Through the course of one week we developed a fun and interactive way for customers to submit their photos on Facebook. The goal was for each submission to include a person and their grill - or lack there of - to win a brand new gas grill. The sweepstakes was largely successful and engaged their audience on several social media platforms.
This campaign earned a 2015 Gold Addy award by the Akron chapter of the American Advertising Federation in the state of Ohio.
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