Brand USA | Social Media Promotion
Brand USA is a government funded tourist agency for the United States who’s goal is to promote both tourism and immigration to the United States. When we initially got their business, we pitched many different “themes” and ideas to bring more people into the country. We came up with the concept of American Road Trips and executed several national road trips sponsored by Brand USA. All had a specific itinerary with each day of the trip having a related post on their Facebook page, each with an enticing image and brief description.
The example shown is of the Texas BBQ Trail road trip through the state of Texas. Several stops were planned along the way, all of which meant to be persuasive for visiting these specific locations and stops along the way. The initial campaign focused with its promotion on Facebook and through website blogs, both written by our editors and travelers alike. At Geometry Global, we wanted to create a “buzz” online, while encouraging engagement on social media.
Geometry Global | Images pulled from the Brand USA library, creative commons Flickr, creative commons Google and Getty.
