AHOLD | BABY AISLE REDESIGN

A complete redesign of the baby aisle in all Ahold owned stores, nationwide. We proposed a concept called “Miracles and Milestones”—where the tree signifies growth, representing each little milestone along the way with “leaves”. Every baby is a miracle and every little life has it’s milestones. The goal was to simplify the shopping experience, making it easier for mom to shop the aisle.

Geometry Global

Endcap Header

In-aisle Signage

Endcap Header in Relation to Shelving

Initial In-aisle Signage